I’m just outside a well-lit conference room. It takes a little while to jostle through the crowd, but eventually Karen, my girlfriend, and I end up with a nice little plate of appy’s before heading in. We make our way into the large conference room and spot a table with chairs sporting a good enough view to the front. The seating is extremely tight, so Karen helps me settle my long legs in, and we nibble on our plate of munchies, chatting while we wait for things to start.
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In the past, potential clients have asked me why they shouldn’t just pay a discount logo designer $300 for a logo—a fair question. My answer: “Business is tough enough. Why challenge yourself with a cheap-looking identity?” Think about it this way: If you are going to spend a significant portion of your waking life building your business, why be held hostage by a weak logo?
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Your company’s identity does an incredible amount of heavy lifting in practically every aspect of your business for the entire life of your business. It’s your foundation and truly the last place you want to cut corners.
Let’s visit a fictitious venture for the sake of telling a simplified story:
Imagine for a moment that you’re a passionate, veteran chocolatier. After years in the making, your pet project is finally a reality: you’ve invented the World’s Best Chocolate bar, hands down.
We’re talking a chocolate bar of astounding caliber. When people eat it, they have a taste experience so profound it verges on spiritual. Everyone who tries your chocolate raves about how great it is; and that “without a doubt, they’d drop $10 on a bar,” which is a good thing considering the high cost in making one.
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