Your business’s website is crucial to your success, so it should always be kept in top condition.
Good advice is critical to making that happen. That’s where Graphics.net helps: by tracking innovations and trends, trouble shooting, testing, uncovering opportunities and using our knowledge for our client’s benefit.
People are increasingly doing their research and making decisions based on a company’s website rather than traditional offline means. Furthermore, people are very quick to jump to the next site when they run into any speed bump. Existing problems and unidentified improvement opportunities with your website can cumulatively have a negative impact on your ability to do business.
We are technologically neutral. Only from this position can we give our clients the best possible advice, recommend only the most effective and most relevant online solutions, and entirely focus on their business objectives.
Graphics.net performs a website audit service before we advise our clients. Within the following audit categories are line item examples of what our experts review:
Content & Legibility
Information hierarchy; Proper Keywords usage; Search engine friendly copy; Typography; Calls to action
Navigation Structure
Logical page architecture; concise and accurate Menu naming conventions; Navigation methods (Javascript, Flash, AJAX, etc); Defined key user paths; Site-wide consistency
Accessibility
Display; Text reader-friendly tables; Scripts, applets & plug ins; Accessible Frames; Use of Color; Mark up and Style Sheets; Navigation; Forms; Metadata
Site Functionality and Coding
HTML, CSS Best Practices; Browser & platform compatibility (PC, Mac, IE, Firefox, Opera, Mozilla, Netscape); Screen Size/resolutions; Bandwidth, speed testing; 404 error handling; Forms; Search tool & results display; Page security used where necessary
eCommerce
Purchase process review; Product search and results display; Effective queues to buy; Conversion rate analysis
Market Positioning
Market overview; Message clarity; Competitor analysis; Audience analysis (demographic, technical capabilities); Target User Profiling; Site traffic statistic analysis; Design analysis
Search Engine Optimization (SEO)
Search Engine Ranking Report; Keyword Selection; Site Optimization Review (titles, headers, content, meta); Backlink Analysis; Toolbar data (Google PR, Alexa, Compete, Quantcast); Competitor Analysis
After the audit report is complete, Graphics.net provides documented advice for improvements, fixes and next steps:
- Project Scope
- Objectives definition
- Communication Brief
- Functional requirements
- Design Brief
- Technical specification
- Phased production plan
- Budget planning
- Executive Overview
Contact us for more information on website audit and online strategy services provided by Graphics.net.
