Client
SEO.com is a world-class firm specializing in the art and science of search engine optimization and Internet marketing services for businesses of all sizes. For almost a decade, SEO.com’s expert team has been utilizing ever-evolving tactics in the search marketing industry. To date, their level of expertise ranges from search engine optimization, to pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization.
Challenges
Since joining the Washington VC keiretsu in June of 2007, the former Web Targeted firm required re-branding to reflect their new corporate identity. SEO.com’s new logo and website design needed to differentiate them from the others in their ultra competitive industry. Their new website required a flexible content management system (CMS), so they can update and maintain fresh SEO-friendly content, news and blogs. With a premier domain name like SEO.com, the firm’s new logo and online presence had to be consistent and communicate their high caliber of services.
Solution
After thoroughly researching the industry and SEO.com’s competitors, Graphics.net designed a simple, modern logo symbolizing the technical precision that’s required in the highly competitive field of search engine optimization. Graphics.net continued the design theme into an eye-catching, clean and intuitive website. The search engine friendly code essentially allows SEO.com to optimize the website to their exact specifications. Graphics.net’s developers built a custom WordPress theme that would work with the extensive CMS.
Results
The website and logo design has repositioned and exposed SEO.com’s new, professional image and additional services, as well as established SEO.com as a strong player in their industry. SEO.com now experiences significant growth and more leads per day than before the rebranding.